April 7, 2011

X Factor 1 – X Factor MyStudio Booths: A New Revolutionary Way To Audition In The US

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Simon Cowell has been doing a press junket today for the US X Factor which begins rolling out a never-before-used feature: an auditioning booth called “MyStudio”. Here are a couple of words Simon had to share on the new studios. As you will soon read, Simon wants to get as many people to audition for the show as he possibly can.

Describe to me this audition booth so I can imagine it in front of me. What does it look like and what does it do?
It’s like magic. You walk in and you’re transformed into a pop star as you walk out. It was shown to me last year. They sent me a DVD presentation and I was just blown away by this thing.

In terms of dimensions I think it’s about 8 to 10 feet square, so it’s quite big. And the technology it has in there, it gives you the chance to record your voice … It’s just a really, really good audition tape process.

If you’ve never been in a recording studio before they’ve got people there who will help you. It just is very cool. It’s a great chance if you can’t make any of the audition cities, a chance to send your audition tape in and you know it’s going to be great quality.

How will this be different from the video upload auditions you accepted in Series 7 of the UK X Factor?
Very different. A lot of those were done as you would normally see on YouTube — bedroom type auditions, where the sound mix isn’t great. There’s nothing in the background. This can sort of transform you into a pop star, this machine.

How will this audition booth content be integrated into the show. Will it be part of the live audition show?
Yeah, I think so. I haven’t totally decided yet. I want to see what the footage looks like.

The most important reason for doing this is — and this is something we agreed with Pepsi from Day 1 — was how we manage to get as much of America to audition for the show. When you choose the (live audition) cities you’re restricted normally to about seven. So there are always parts of the country that feel a bit left out.

So when this idea was presented to us, we showed it to Fox, we showed it to Pepsi, and they loved it. And then we said to the company, “We’re on.” In fact, we’re trying to make more of them and get them into as many cities as possible to make sure cities like yours are represented in the show.

You can read the entire interview at KansasCity.com.

The new studios will go up in select cities beginning April 8 and will close on April 30. Here’s a list of the MyStudio locations according to Extra today. You can also see a picture of one of the studios at the link.:

HONOLULU: April 8 – 30
Pearlridge Center (UpTown)
MyStudio is located inside the mall near See’s Candies
Audition hours are: Monday – Saturday: 10:00 AM – 9:00 PM and Sunday: 10:00 AM – 6:00 PM

PHOENIX: April 8 – 30
Arizona Mills Mall
MyStudio is located inside the mall near Game Works
Audition hours are: Monday – Saturday: 10:00 AM – 9:00 PM and Sunday: 11:00 PM – 6:00 PM

NASHVILLE: April 9 – 30
Coolsprings Galleria
MyStudio is located inside the mall near Dillard’s
Audition hours are: Monday – Saturday: 10:00 AM – 9:00 PM and Sunday: 12:00 PM – 6:00 PM

ANCHORAGE: April 11 – 30
Dimond Center
MyStudio is located inside the mall near Zumiez
Audition hours are: Monday – Saturday: 10:00 AM – 9:00 PM and Sunday: 11:00 PM – 6:00 PM

KANSAS CITY: April 15 – 30
Oak Park Mall
MyStudio is located inside the mall near Macy’s
Audition hours are: Monday – Saturday: 10:00 AM – 9:00 PM and Sunday: 11:00 PM – 6:00 PM.

DENVER: April 16 – 30
Colorado Mills Mall
MyStudio is located inside the mall near AMC Theater
Audition hours are: Monday – Saturday: 10:00 AM – 9:00 PM and Sunday: 11:00 PM – 6:00 PM

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